Can a list of severe side effects actually boost a drug's appeal? My research suggests it does, by inducing a hypnotic state that somehow makes the drug more attractive.
People get drawn to these high-budget DTC ads, complete with shuffleboard scenes and catchy tunes, which distract from the serious risks.
Having crafted TV commercials myself, I see how these tactics can be so manipulative.
Even when the side effects take up a chunk of the commercial, they paradoxically help in selling the product.
What are your thoughts on this surprising phenomenon?
Martha Rosenberg is a health reporter and the author of Big Food, Big Pharma, Big Lies and Born With a Junk Food Deficiency.
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