Bear Stearns' IPO for this ambitious web venture seemed to start on a high note.
Teaming up with giants like AOL, everything looked promising despite the novelty and challenges of the venture.
With the worlds most trusted doctor at the helm, the company had what seemed like an unbeatable advantage.
Yet, as the dotcom boom and bust played out, unique challenges surfaced that led to an unexpected and embarrassing twist.
What were these special factors that derailed a seemingly foolproof plan? Share your thoughts in the comments!
Historian and ethicist Nigel Cameron discusses his article, "How DrKoop.com rose and fell: the untold story behind the Surgeon General's startup."
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