In advertising, the goal is to forge a connection between the audience and the product.
During my time at an agency, I worked on marketing a diabetes drug, emphasizing this very relationship.
It's fascinating how ads aim to not only inform but sometimes instill fear, suggesting you might be unwell even if you feel fine.
As someone who values health and prefers not to constantly worry about symptoms, this approach can be frustrating.
How do you feel about ads that play on fear to create a connection?
Martha Rosenberg is a health reporter and the author of Big Food, Big Pharma, Big Lies and Born With a Junk Food Deficiency.
SUBSCRIBE TO THE PODCAST https://www.kevinmd.com/podcast
