What was DrKoop.com all about during its peak?
If you visited the site back then, you'd find a mix of early discussion groups and interactive content.
You could ask questions, explore reasons against drinking and driving, and more.
But things got a little awkward when it came to their list of top hospitals.
Turns out, those hospitals might've been paying to be featured.
Back in those days, the line between editorial content and advertising was pretty blurry.
Do you think websites have gotten better at separating ads from content today?
Let me know in the comments!
Historian and ethicist Nigel Cameron discusses his article, "How DrKoop.com rose and fell: the untold story behind the Surgeon General's startup."
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