When patients ask for a knee surgery brand they don't understand

A patient asked for her knee surgery by its brand name. She used the term perfectly. She just had no idea what it actually meant. Orthopedic surgeon Cory Calendine, who does nearly 700 to 800 hip and knee replacements a year, returns to unpack how marketing is quietly reshaping what patients ask for in the exam room. This episode is based on his article "Knee replacement marketing undermines informed consent," published on KevinMD. You will hear why trademarked procedure names now get searched more than the implant companies that make the hardware, how many carry no published data of their own, and why false expectations can genuinely slow recovery. Cory shares how he guides patients who arrive with a name and a wish list, meeting them where they are instead of talking them out of it. You will come away knowing how to separate an honest surgical claim from a marketing one, and the exact questions to ask before you agree to anything.

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